Carlos is the founder and CEO of Uptail, a fast-growing platform helping companies automate and scale sales through WhatsApp. Before Uptail, he led international expansion at SellerX and spent nearly six years at Amazon driving category growth and country launches across Europe. His background spans marketplaces, global operations, and GTM execution, reinforced by an MBA from MIT Sloan.

Outside work, he’s usually near the sea surfing or swimming, cooking paellas for family and friends, or digging for new vinyls.