Guillermo is the CEO and co-founder of Baïa Food, a pioneer in science-based nutrition products across Europe. He also co-founded Medicinal Gardens, an R&D agrifood company developing novel functional ingredients such as miracle berry extracts. His work sits at the intersection of food-tech, health, and regulatory innovation.

Guillermo and his team have done an outstanding job building a strong brand for Baïa Food, enabling the company to grow rapidly across both online and offline channels.

At Plus Partners, he supports founders building in nutrition, health, and biotech-enabled consumer products.

Outside of work, he is an exceptional DJ (one of the very best) and a great golfer. His cooking skills are legendary, and he enjoys spending time with friends over good food and a great glass of wine.