Lucía is a global marketing leader with more than 20 years of experience building and scaling brands across the US, Europe, and Latin America. She is the Global Chief Experience Officer at Betterfly, was previously CMO at letgo, and began her career managing brand development at Unilever.

Born in Argentina, living in the US, and having worked for European companies, Lucía brings an exceptional global perspective on how to scale startups and approach international expansion. Her broad experience, combined with strong intuition and leadership skills, makes her a go-to advisor for founders looking to significantly grow their presence across markets.

At Plus Partners, she supports founders on go-to-market strategy, brand building, and the transition from early traction to scalable growth engines.

Lucía brings a vibrant energy to everything she does. She makes time for her friends while staying deeply connected to her large family. She loves good wine, great food, and is an enthusiastic traveler.