Manuel is the co-founder and CEO of Adcities, an AdTech platform turning outdoor advertising into a digital, data-driven medium through geocontextual intelligence. Before launching Adcities, he served as COO of Locatel Fleets, worked as a sales engineer, and wrote a technology column for Faro de Vigo. He is also a Sigma Squared Fellow and co-founded Quantum Society, connecting scientists and technologists across Spain. At Plus Partners, he supports founders at the intersection of AdTech, data, and GTM execution.

From physicist to entrepreneur. From working with equations to dealing with marketing directors. At night, you might find him playing techno house on his saxophone.